So Help Me God! (Deluxe Video Version)

“I like to describe So Help Me God! as a light during a dark time,” 2 Chainz tells Apple Music. “It's a time capsule of what we've been experiencing during this pandemic, during this year. But it's the light side. It's the other side of the pillow.” Before COVID-19 changed the direction of 2020 for the world, 2 Chainz had already delivered No Face No Case, a project serving mostly to showcase his T.R.U. clique. The pandemic would void any plans of in-person promotion, so in addition to the extra time he’d get with family, Chainz did what he’s always done, retreating to the studio to accumulate music for what would eventually become So Help Me God! Feeling the weight of the era like everyone else, he focused his creative energy on delivering a proper distraction, a body of work that features a diversity of production (Mike WiLL Made-It, Cool & Dre, David Banner, Chief Keef), guest vocals (Kanye West, Mulatto, Kevin Gates, Brent Faiyaz) and novel concepts, all which speak to the MC’s impeccable taste and uncanny ability to wring humour from the street life he knows so well. (See “Vampire” for a hilariously pointed quip about how he distinguishes hustlers who’ve always had money from those who are new to it.) “When people hear this album, they can't tell me they knew I was coming like this,” 2 Chainz says. “Ain’t no way. I switch my pitch every time. So, that's what this is. We're switching up the pitch.” Read on as 2 Chainz breaks down So Help Me God! track by track and explains what makes it the next best instalment in his catalogue. Lambo Wrist “Most of the time I like to warm people up—I might give them their soup and their salad before I give them their meal. But this time was a little bit different: I was trying to go entrée first and just recognise what I do, who I am and what I bring to the game. Sometimes confidence and cockiness can get misconstrued, but I do feel like I'm one of the best to do this, so I didn't want to play with them this time.” Grey Are