DATA

Tainy is long overdue for his own album. Having come up under the legendary Luny Tunes during reggaetón’s mainstream rise in the 2000s, the Puerto Rican producer advanced from being a staple of the genre to one of its most important practitioners in the 2010s and 2020s. His extensive work with Bad Bunny in particular—not to mention nearly every contemporary Latin star—catapulted him into a spotlight that beatmakers rarely experience. Yet even as he dipped his toes into repositioning himself as an artist and not just a studio maestro with hits like “Callaita” and “I Can’t Get Enough”, he didn’t feel entirely ready for this next phase of his career. “I felt, as a producer, even though I had success and had relationships with artists, I could still grow even more to find myself,” Tainy tells Apple Music. A futuristic vision fuelled by influences like anime and science fiction, this 20-track effort was well worth the patience and labour, featuring vocalists from across his two-decade catalogue and musical collaborators he’d never worked with before. “Having the artists that I started my career with, but also the new generation, a combination of both, it was just the right time,” he says. Read more about DATA below, straight from Tainy himself. “LA BABY” (feat. Daddy Yankee, Feid, and Sech) “To be able to have those two generations combined together and create something different to me was ideally something that I wanted to have in the project. The idea started as me working with Feid. I really wanted Daddy Yankee to be a part of that. He loved it and he was down to work on it. He did his magic easily. I was working with Sech on some of the songs and showed it to him and he was super down. People get a bit happier when they listen to the track and have fun.” “11 Y ONCE” (feat. Sech and E.Vax) “The first time I heard Man on the Moon, Kid Cudi's album, it was mind-blowing. It was so different. I was already producing, so I'm really into all the details in the music. Th